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| Photo by UST CASA on Facebook |
The People Management Association of the Philippines (PMAP) invited the University of Santo Tomas Communication Arts Students Association (UST CASA) to the 10th Makatao Awards and Media Summit, an event that aims to promote media excellence, on December 6, 2022 at Lyceum of the Philippines in Intramuros, Manila.
PMAP’s 10th Makatao Awards and Media Summit included a round table discussion regarding the relevance and importance of the fourth estate, the media, as the informant of society and keeping the government in check as its fourth branch. Guest speakers for the event included well-known veteran journalists Ms. Luchi Cruz-Valdes from TV5, Mr. Joel Reyes Zobel from DZBB, and DOTr Undersecretary Dr. Cesar Chavez from DZRH.
In the forum, Ms. Valdes stressed that the media's reach of the government has been selective and overall reduced. This is a hindrance to the responsibility of journalists, whose jobs are to report the facts as accurately as possible regardless of who's in power at any given moment.
In promoting and protecting the media, according to Dr. Chavez, access to mainstream media is equal to transparency and accountability. Adding to that, Mr. Zobel says that the best thing to do is to check mainstream media and be critical; having a short course to become a media correspondent in college programs signifies professionalizing journalism as a practice.
At the latter part of the Media Summit, PMAP gave recognition to journalists who excelled in the field. Below is the list of awards given:
- Best TV News Program Host - Cheryl Cosim (Frontline Pilipinas - TV5)
- Best TV News Program - Frontline Pilipinas - TV5
- Best TV Public Affairs Program - The Chiefs - Cignal TV
- Best TV Public Affairs Program Host - Chinkee Tan - Mag Badyet Tayo - Cignal TV
- Best Radio News Program - Superbalita sa Umaga Nationwide DZBB
- Best Radio News Program Host - Mr. Mike Enriquez (Super Radyo sa Umaga - DZBB)
- Best Radio Public Affairs Programs - DZRH Stories - Pinoy Documentaries (DZRH)
- Best Radio Public Affairs Program Host - Dr. Cesar Chavez (SOS - DZRH)
- Best Newspaper Columnist - Monchit B. Ibrahim - Manila Bulletin Tech4Good
- Social Media Citation - Iskoolmates PTV4
- Newspaper of the Year - Philippine Daily Inquirer
- Radio Station of the Year - DZB
- TV Station of the Year - TV 5
Ending the Media Summit, Ms. Valdes imparted a few words to those in attendance, “We should make precious commodity, wise decisions. Level up information seeking and wisdom seeking. Seek information, but seek to be wise.”
