Photo by ABS CBN PR
For over three decades, Maalala Mo Kaya (MMK) stood as a pillar of Philippine Television, sharing inspiring stories with the audience. The drama anthology has held up a mirror for Filipino experiences. Now, MMK returns, aiming not just to continue its legacy but to connect with a new generation of audiences.
The Foundation of MMK
Behind the success of the longest drama anthology in the country, MMK’s enduring success lies in its commitment to good storytelling – real stories that move people, stories of transformation, struggle, reconciliation, and growth.
“The secret behind MMK was always good storytelling,” said Ms. Charo Santos-Concio, the show’s long-time host.
“Stories that engage emotionally, that show the journey of a character, the dramatic conflicts and lessons learned. That’s what creates a sense of community. That’s the beauty of MMK,” Ms. Charo emphasized.
The production team also shared that the show remains grounded in authenticity and aims to go beyond page, ensuring to verify facts with the letter senders. “Truth is stranger than fiction,” Ma’am Charo noted, and that truth is what keeps the audience coming back, generation after generation.
MMK as a Bridge of Generation and Families
As MMK tackles reviving stories, it recognizes the evolving audiences. Ms. Charo Santos-Concio also acknowledges that today’s youth face a different world, experiencing different issues and perspectives. The return of MMK with its limited series promises to reflect these realities, capturing the voice and aspirations of Gen Z.
In addition to that, the return of MMK also hopes to continue its legacy of reconnecting families and serving as a bridge of reconciliation.
“Maraming pamilya ang nagkakatampuhan, pero dahil sa MMK, nagkakabati at nagkakaayos. That’s the power of storytelling.”
MMK in the Digital Age
Now that MMK is back on various platforms, this shift is both exciting and daunting. “It’s very challenging,” admitted Ms. Charo Santos-Concio. “There are too many choices now. People consume content like they’re drinking water—fast, and without attachment. That’s why content creators need to hook you, engage you, and hold your attention.”
Despite this challenge, MMK remains firm in its purpose: to tell stories that matter. Stories aren’t chosen at random. “We always ask why this story matters,” she explained. “That gives context to the facts. That’s what gives it meaning.”
Ms. Charo Santos-Concio also noted that the show remains to have a significant and unique approach as it is rooted in their deep respect for the audience. For MMK, the stories they tell aren’t just for entertainment – it's their way of giving voice to Filipinos. Asked if the show intentionally tries to inspire, she answered simply, “Personally, I want to tell stories that may give inspiration and hope. We owe our audience that—it’s the respect they deserve.”
Catch the All-New MMK
This new chapter of “MMK” also encourages audiences to engage with each episode’s story on social media, sparking meaningful conversations and fostering deeper connections week after week.
Catch the all-new, inspiring stories brought to you by MMK, streaming 48 hours in advance on iWantTFC starting April 24 (Thursday). iWantTFC is now also available via Chromecast and AirPlay.
MMK will also air on Kapamilya Channel, Kapamilya Online Live, and A2Z every Saturday from 8:30 pm to 9:30 pm, starting April 26.